Hotel Viata

Behind the Scenes

As a Social Media Ambassador for Hotel Viata in Austin, Texas, I had the unique opportunity to go behind the scenes of a summer campaign photoshoot that captured a family’s luxurious experience at the hotel.

My role involved creating behind-the-scenes content for the hotel’s social media platforms, showcasing the creative process in an authentic and engaging way. I shadowed the photographer, videographer, and Director of Marketing, gaining firsthand insight into how they worked with lighting, angles, and purposeful positioning to achieve natural, high-quality visual.

Some of my favorite moments included watching the chef plate dishes with incredible attention to detail, and seeing how simple objects, like lemons, were intentionally incorporated to reflect the hotel’s Italian-inspired aesthetic. I was also trusted to assist the videographer by managing the lighting wand! This gave me a fun and hands-on role in the production process.

Overall, it was a wonderful experience. I gained a new appreciation for the storytelling behind luxury branding and had the chance to learn from a creative team that clearly love what they do.